Which element of the international communications process comprises external influences such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?
A. Public relations
B. Encoding
C. Feedback
D. Noise
Sales promotions are short-term efforts directed to the consumer or retailer to achieve specific objectives such as.
A. Sales promotion
B. Consumer product trial or immediate purchase
C. Tobacco products
D. Different advertising appeals
The assault on advertising of ________ is escalating, as evidenced by the World Health Organization launching a global campaign against it.
A. Public relations
B. Message channel
C. Tobacco products
D. Sales promotions
Corporate ________ might be classified as an aspect of sales promotions or public relations, though they also bear a connection to advertising.
A. Advertising
B. Decoding
C. Sponsorships
D. Encoding
Which medium suffer(s) from issues such as difficulty in assessing taxes, unfair competition, import duties, and privacy?
A. Internet services
B. The Internet
C. Feedback
D. Public relations
Advertising ________ in some countries can distort media choice by changing the cost ratios of various media.
A. Creativity
B. the Internet
C. Taxation
D. Decoding
In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of ________ devices.
A. Radio and television
B. Sales promotions
C. Sponsorships
D. Tobacco products
Of all the elements of the marketing mix, decisions involving ________ are those most often affected by cultural differences among country markets.
A. Creativity
B. Advertising
C. Advertising and personal selling
D. Advertising
What is especially vulnerable as EU member states decide which area of regulation should apply to these services?
A. Internet services
B. Different advertising appeals
C. the Internet
D. Tobacco products
Companies that rely on television infomercials and television shopping are restricted by the limitations placed on the ________ of television commercials permitted when their programs are classified as advertisements.
A. Length and number
B. Message channel
C. Encoding
D. Message channel
________ is especially important when an advertising budget is small, where there are severe production limitations, or where there are low literacy rates.
A. Decoding
B. Creativity
C. Advertising
D. Princeton Video Imaging
Billboards are especially useful in countries.
A. With high illiteracy rates
B. The ability of a camera to take a picture
C. Different advertising appeals
D. Media channel selection
Which step of the international communications process is important as a check on the effectiveness of the other steps?
A. The Internet
B. Decoding
C. Feedback
D. Myanmar
Direct mail is an unpopular medium in Chile because.
A. Governments' fear of a loss of control over their airwaves and messages
B. Customers must pay for every item delivered by the letter carrier
C. Performing in-country testing with the target consumer group
D. Toy, tobacco, and liquor advertising is restricted in numerous countries
What is an example of the primary function of a product?
A. Radio and television broadcasting
B. Performing in-country testing with the target consumer group
C. The cross-cultural communication between a foreign client and a local agency can be problematic
D. The ability of a camera to take a picture
The sales force of a company that provides the company's product specifications to the customer acts as a(n).
A. Media channel selection
B. Sales promotions
C. Message channel
D. Message channel
Using the Internet as a communication medium when only a small percentage of an intended market has access to it is an example of an error related to
A. Media channel selection
B. Different advertising appeals
C. Message channel
D. Message channel selection
Since 2007, FedEx has contributed millions to the PGA Tour, and as its most lucrative donor, an event is named after the company. This is an example of.
A. Sponsorships
B. Advertising
C. Tobacco products
D. A sponsorship
________ are considered to be major communications media in most countries due to their inherent entertainment value.
A. Creativity
B. Princeton Video Imaging
C. Radio and television
D. Product sampling
The ________ step in the international communications process refers to the information about the effectiveness of the message that flows from the receiver back to the information source for evaluation of the effectiveness of the process.
A. Deception
B. Feedback
C. Creativity
D. Decoding
Which element of integrated marketing communications includes encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?
A. the Internet
B. Public relations
C. Product sampling
D. Tobacco products
Blogs, virtual worlds, and video sharing are examples of media commonly known as.
A. Sales promotions
B. Product sampling
C. Social media
D. Hong Kong
An especially effective promotional tool when a product concept is new or has a very small market share is.
A. Product sampling
B. Internet services
C. Message channel
D. Information source
During ________, the message from the source is converted into effective symbolism for transmission to a receiver.
A. Hong Kong
B. Taxation
C. Sponsorships
D. Encoding
Which statement about advertising laws is correct?
A. The cross-cultural communication between a foreign client and a local agency can be problematic
B. Nearly 8 in 10 believed ads were often deceptive about product quality
C. Toy, tobacco, and liquor advertising is restricted in numerous countries
D. An ad showing a dog choosing one brand of dog food over another brand
A manufacturer of sports bicycles uses various cycling legends and sports celebrities as brand ambassadors to promote its product in China. Bicycles in China are used mainly by the working class for commuting, not sports, so the promotional campaign was a failure. During which step of the international communications process did the manufacturer most likely go wrong?
A. Message channel selection
B. Message channel
C. Length and number
D. Media channel selection
During which step of the international communications process does the receiver of the message interpret symbolism transmitted from an information source?
A. Advertising
B. Encoding
C. Decoding
D. Feedback
In the context of consumer products, what is the major limitation of the Internet?
A. Advertising and personal selling
B. Message channel selection
C. Encoding
D. Accessibility outside the United States
In an international advertising campaign, what happens once the goals of the communication have been specified?
A. Government fear of a loss of control over their airwaves and messages
B. Develop the most effective message(s) for the market segments selected
C. Information source
D. Nearly 8 in 10 believed ads were often deceptive about product quality
Sales promotions are.
A. Consumer product trial or immediate purchase
B. Customer must pay for every item delivered by the letter carrier
C. In many countries, there is a time lag before advertisements can be run in a newspaper
D. Marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation
Marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation
In the context of the communications process in advertising, problems of literacy, media availability, and types of media create challenges in the communications process at the ________ step.
A. Encoding
B. Advertising
C. Noise
D. Decoding
________ in advertising is a thorny issue because most member countries of the European Commission have different interpretations of what constitutes a misleading advertisement.
A. Creativity
B. Feedback
C. Deception
D. Decoding
In the context of international advertising, it has been observed that advertising expenditures are generally.
A. Encoding
B. Product sampling
C. Cyclical
D. Accessibility outside the United States
Which statement best defines the concept of public relations?
A. It the creation of relationships with the media to help communicate messages to their customers, the general public, and governmental regulators
B. Toy, tobacco, and liquor advertising is restricted in numerous countries
C. The ability of a camera to take a picture
D. The cross-cultural communication between a foreign client and a local agency can be problematic
It the creation of relationships with the media to help communicate messages to their customers, the general public, and governmental regulators
_______ allows ESPN to fill blank walls, streets, or stadium sidings with computer-generated visuals that look like they belong in the scene.
A. Princeton Video Imaging
B. Different advertising appeals
C. Radio and television broadcasting
D. Deception
The only way to avoid linguistic problems in advertising communication is by.
A. Performing in-country testing with the target consumer group
B. Customers must pay for every item delivered by the letter carrier.
C. Governments' fear of a loss of control over their airwaves and messages
D. The cross-cultural communication between a foreign client and a local agency can be problematic
What is true of the newspaper industry?
A. The cross-cultural communication between a foreign client and a local agency can be problematic
B. In many countries, there is a time lag before advertisements can be run in a newspaper
C. An ad showing a dog choosing one brand of dog food over another brand
D. Governments' fear of a loss of control over their airwaves and messages
A multinational pharmaceutical company used a saffron trident in a promotional campaign for one of its drugs in India. The saffron trident, a religious symbol in India, was meant to indicate the three levels of efficacy of the drug but mistakenly conveyed a religious message to Indians. This miscommunication indicates a problem associated with which step of the international communications process?
A. Encoding
B. Encoding of the message
C. Message channel
D. Decoding
A study of a representative sample of European consumers indicated that.
A. Nearly 8 in 10 believed ads were often deceptive about product quality
B. In many countries, there is a time lag before advertisements can be run in a newspaper
C. Performing in-country testing with the target consumer group
D. An ad showing a dog choosing one brand of dog food over another brand
When developing an international advertisement campaign, what is the first step of the process?
A. Message channel selection
B. Advertising and personal selling
C. Information source
D. Perform marketing research
In Spain, a new medium for advertising called Publicoche involves.
A. Customers must pay for every item delivered by the letter carrier
B. The ability of a camera to take a picture
C. Accessibility outside the United States
D. Private cars that are painted with advertisements
What are the major components in the marketing communications mix for most companies?
A. Advertising and personal selling
B. Different advertising appeals
C. Perform marketing research
D. Advertising
Certain advertising media are forbidden by government edict to accept some advertising materials. Such restrictions are most prevalent in.
A. Princeton Video Imaging
B. The ability of a camera to take a picture
C. Radio and television broadcasting
D. Different advertising appeals
One of the drawbacks of satellite TV is.
A. An ad showing a dog choosing one brand of dog food over another brand
B. Toy, tobacco, and liquor advertising is restricted in numerous countries
C. Develop the most effective message(s) for the market segments selected
D. Governments' fear of a loss of control over their airwaves and messages
Using newspapers or magazine ads as a channel of communication when the majority of the intended users cannot read is an example of ineffective ________ in the communications process.
A. Communication channels
B. Radio and television broadcasting
C. Media channel selection
D. Message channel selection
Skepticism and negative attitudes about advertising, along with poor practices by some advertisers, have resulted in the International Advertising Association.
A. Performing in-country testing with the target consumer group
B. Consumer product trial or immediate purchase
C. Radio and television broadcasting
D. Developing self-regulating codes of conduct
Which country has the most egregious control over advertising, where each medium has its own censorship board that passes judgment on any advertising even before it is submitted for approval by the Ministry of Information?
A. Public relations
B. Myanmar
C. Feedback
D. Encoding
What is true of advertising agencies for international advertising?
A. The cross-cultural communication between a foreign client and a local agency can be problematic
B. An ad showing a dog choosing one brand of dog food over another brand
C. If the creation of relationships with the media to help communicate messages to their customers, the general public, and governmental regulators
D. The ability of a camera to take a picture
Janel, a media consultant, is helping the integrated marketing communications manager of a French cosmetics company with the design and content to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to word it in a culturally relevant manner. With which step of the international communications process is Janel helping the company?
A. Princeton Video Imaging
B. Encoding of the message
C. Encoding
D. Message channel
An international marketing executive with a product message to communicate specifically acts as a(n).
A. Tobacco products
B. Information source
C. Develop the most effective message(s) for the market segments selected
D. Product sampling
What is an example of comparative advertising?
A. The ability of a camera to take a picture
B. In many countries, there is a time lag before advertisements can be run in a newspaper
C. The cross-cultural communication between a foreign client and a local agency can be problematic
D. An ad showing a dog choosing one brand of dog food over another brand
Compensation arrangements for advertising agencies throughout the world are based on the U.S. system of ________ commissions.
A. 15 percent
B. The Internet
C. Tobacco products
D. Sponsorships
________ is defined as the interpretation by the receiver of the symbolism transmitted from an information source.
A. Decoding
B. Advertising
C. Radio and television
D. Creativity
Most toy manufacturers would agree that toys cannot be marketed profitably in countries without commercial television advertising directed toward children. In this scenario, commercial television advertising exemplifies the availability of appropriate.
A. Public relations
B. Media channel selection
C. Encoding of the message
D. Communication channels
In the context of international advertising, ________ is the neon capital of the world.
A. Cyclical
B. Hong Kong
C. Accessibility outside the United States
D. Social media
Due to differences in culture in different markets, standardized products that are marketed globally will most likely require.
A. Internet services
B. Message channel selection
C. Princeton Video Imaging
D. Different advertising appeals
Integrated marketing communications include.
A. Hong Kong
B. Sales promotions
C. Advertising
D. Message channel